Lijiang Yushuizhai Ecological Culture Tourism Group Co., Ltd. is a leading cultural and tourism enterprise in Lijiang City, and a private enterprise that has been deeply involved in the cultural and tourism industry in western Yunnan for many years. The company has always adhered to the development philosophy of "protection as the mainstay, culture as the soul, and ecology as the foundation", and upheld the core values of "harmony and gratitude". It has embarked on a distinctive development path that deeply integrates ecological protection, ethnic cultural inheritance, and tourism industry.
The Yushuizhai national 4A level tourist attraction, which is the core operation of the company, is located at the southern foot of Yulong Snow Mountain and is known as the "source of Lijiang and the holy land of Dongba". The scenic area takes the world memory heritage of the Naxi Dongba culture as its soul, perfectly blending the original ecological landscape with the millennium Dongba culture. It has iconic cultural landscapes such as the God of Nature, Dongba Ancient Books and Documents Monument, Dongba Culture Exhibition Hall, and Heaven Worship Field. It is the location of the Lijiang Dongba Association and the core base for the inheritance and exhibition of Naxi intangible cultural heritage in China. The annual Dongba Festival, Sanduo Temple Fair, and Naxi Ancestral Worship Ceremony have become important platforms for Dongba cultural exchange both domestically and internationally.
The company has established a diversified and collaborative cultural industry layout: its subsidiary Meilunaxi Village has become a benchmark for integrating agriculture, culture, and tourism, and has built a Chinese Naxi cultural heritage base to systematically inherit the Naxi agricultural civilization and folk culture; Heluoguo Catering focuses on exploring and spreading the unique food culture of the Naxi ethnic group, allowing tourists to taste authentic Naxi flavors; Jianchuan Xianlin Culture Company is based on the historical heritage of Jianchuan Ancient City, creating an immersive cultural travel experience; Dehong Friendship Hospital, which holds a controlling stake, has achieved cross-border integration of cultural tourism and health industries, providing solid support for cultural tourism services.
Over the years, the company has continuously invested a large amount of resources in the rescue and protection of ethnic culture, as well as the cultivation of inheritors. It adheres to the principle of tourism nurturing agriculture and public welfare undertakings, and has won more than 100 provincial and national honors, achieving the organic unity of cultural benefits, ecological benefits, and social benefits. "